Bootstrapping 101June 17, 2007 at 11:25 am | Posted in General | 3 Comments
Ever since my first child, William Hawkins Creighton, was born on May 31, and we took out the second mortgage on our house to fund WindLift I find I am developing a different relationship with money. In my life money has always been a tool to get things done, not an end in and of itself. This is perhaps why I have so little money in savings, and had to take out a second mortgage. Now that I am sleep deprived, and worried about gassy babies and the cost of diapers, healthcare (5 visits to doctor in 2 weeks for a healthy baby!), etc. I am starting to appreciate the idea of saving money for emergencies/college/etc. Before now I have never valued money for its “store of value” function. I have changed! Call me a greedy businessman if you will, but I have decided that having a fat portfolio of liquid assets wouldn’t be such a terrible thing.
In light of this I have been poking around for ultra-low cost methods of making WindLift a viable business. In the age of broadband internet, knowledge is becoming more a matter of asking the right questions, formatting your boolean search terms, and sheer luck than hard won investigation. In this case WordPress hooked me up with just what I needed.
Of course I am setting up a for-profit entity, but the tools described here are going to save me some serious dollars. Remember I am designing, prototyping, and manufacturing a product that requires more than just a webpage… but to raise the money I need I will need a web presence.
This blog has a great list of killer tools for getting the word out.